| History |
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| In 2003 the Swiss Research Institute of Small Business and Entrepreneurship at the University of St.Gallen (KMU-HSG) undertook a project in coordination with a student initiative called ‘START’. The goal of this study was to create a clear picture of students’ career aspirations and future goals and plans. The focus was therefore on the evaluation of a foundation which students built to assess and decide what field they were going to study. A project with similar goals was being conducted in Germany by the European Business School (EBS) during the same time. In 2004 the KMU-HSG worked together with the KFW Endowed Chair for Entrepreneurship at the European Business School (EBS) to revise and re-launch another survey. A sample size of 5059 students was generated from a variety of universities and universities of applied science in Germany (n=1’738) and Switzerland (n=3’323) for the purpose of the study. Since the same questions, scales, methods and constructs were used across different countries and universities, a tangible comparison of tendencies and trends was made. |
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